★ Must ReadOpenAI just gave up on Sora and its billion-dollar Disney deal
OpenAI has discontinued Sora, its video generation tool launched in late 2024, shutting down both the consumer app and developer API with no integration into ChatGPT planned. The shutdown dissolves the licensing agreement with Disney that was signed just months after Sora's launch, representing a significant retreat from a major commercial partnership. The decision signals either technical limitations in competing with rivals like Google's Veo or insufficient commercial traction to justify continued investment. This marks a rare public abandonment of a flagship product by OpenAI and raises questions about the viability of generative video as a near-term revenue driver for the company.